The idea of "Big Data" has generated a lot of hype, especially in recent years as the variety of data sources increases and affordable new data tools appear. While success with big data analytics is not guaranteed, the chance for discovering operational improvements from your own data still makes it attractive. It's been estimated that a large retailer can increase margins by … [Read more...] about Understanding the Human Side of Big Data
market research
Is it Time for a Renaissance of Research?
When I talk with research leaders across the UK (and Europe), I consistently hear some common woes. The problem for research leaders today Many feel under-utilised & almost all suggest they appear to have less influence than they had in the past. With regard to the cause of this demotion, many cite the rise of executive interest in Big Data & Analytics. It seems that … [Read more...] about Is it Time for a Renaissance of Research?
How Data Driven is your Organization? (Big Data Survey)
Over the past years, Big Data has become an expansive field. Becoming data driven is not just about centralizing data and finding the right technology. A data driven way of working also requires the right people with the right skills, intelligent use of data and algorithms, a supportive management, budget, an agile way of working, ample room for experimentation, and many more … [Read more...] about How Data Driven is your Organization? (Big Data Survey)
9 Generic Big Data Use Cases to Apply in Your Organization
Big Data means something different for every organization and every industry. What Big Data can do for your organization depends on the type of company, the amount of data that you have, the industry that you are in and a whole lot of other variables. Whenever I advise organization on their Big Data strategy, this is the main problem; there are so many different possibilities … [Read more...] about 9 Generic Big Data Use Cases to Apply in Your Organization
Will Big Data Mark The End Of The Market Research Industry?
Big data is disrupting the world, society and all industries. One industry that will definitely notice these waves of change is the market research industry. The new big data startups, that are founded everywhere around the world, can be viewed as the new, but improved, market research agencies. Consequently, the market research industry as we know it today will seize to … [Read more...] about Will Big Data Mark The End Of The Market Research Industry?
