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Datafloq

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  • Big Data
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  • Cloud
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  • Internet Of Things
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Paul has over 20 years experience of leading teams to generate profit from analysing data. Over 13 years he's created, lead and improved customer insight teams across Lloyds, TSB, Halifax and Scottish Widows. He's delivered incremental profit of over 10m pa and improved customers' experiences. One of his specialisms is combining different technical areas into one holistic team, to deliver insights that can be acted upon to realise value. Leading Customer Insight at the UK's largest 'Bancassurer', he changed the role of Insight from being a reactive service into proactively shaping strategy. This meant guiding product & marketing teams, pioneering the use of behavioural economics and being a voice of the customer to the CEO and his top team. Paul now works with organisations to help them realise more value from their customer insight teams. He coaches & mentors insight leaders, measures capability, guides strategy and transfers knowledge. His work leaves teams enabled to drive valuable actions from insight themselves. For more information about Paul or any of our content, please use Contact.

Additional Info

Company name
Laughlin Consultancy Ltd
Address
40 St Julians Avenue
City

Newport

Country

GB

Articles written by Paul Laughlin

Why you need Rebel Ideas within your Data Science Team

November 4, 2019

Guerrilla Analytics how to deliver analytics in the cut & thrust of business

September 10, 2019

What Tools Should a Good Analyst have in Their Toolbox? (part 2 = people skills)

September 4, 2019

What Tools Should a Good Analyst have in Their Toolbox? (part 1 = technical)

September 3, 2019

Why Non-Data Scientists can lead Data Science teams

August 22, 2019

How to Help a Non-Technical Audience Understand their Readiness for Data Science

July 11, 2019

Setting up an Analytics Team for Success = Get Fuzzy!

June 12, 2019

Advances in Blockchain Analytics, Through more Investment & Collaboration

August 26, 2017

3 Questions for Blockchain, if it is to help Analytics Leaders

August 8, 2017

Learning about Blockchain and Relevance to Analytics leaders (part 2)

July 3, 2017

Learning about Blockchain and relevance to Analytics leaders (part 1)

June 22, 2017

Is it Time for a Renaissance of Research?

August 12, 2016

How to Build the Internal Reputation of Your Insight Team

July 21, 2016

How Do You Use Analytics Within Your Organization?

June 20, 2016

Offshoring Analytics: Is it Worth It?

May 11, 2016

How to Discover the Full Breadth of Customer Insight

April 27, 2016

How to Create a Customer Insight Strategy

April 14, 2016

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