For over 15 years, Walter van der Scheer (@wvanderscheer) has been active on the intersection of marketing and technology. After succefully growing the market share of an IT training institute, Walter joined Copernica, which at the time was a marketing software startup. As commercial manager, Walter was responsible for the growth from 0 to 4,000 users and a successful expansion to various European countries. Nowadays, Walter is CMO at the leading Dutch data consultancy firms GoDataDriven (@GoDataDriven) and Binx.io (@binxio). Walter enjoys sharing knowledge and insights from the latest technological innovations, from data and AI, to cloud, and blockchain.