The event will explore how marketing technology redefines the industry and allows marketers to create data-driven strategies. It is designed to accommodate teams SEO professionals, email marketing & social media marketers, mobile marketing managers and, of course, marketing leaders CMOs, Country and Regional Heads. 'Intelligent Marketing Redefined' is the theme of the … [Read more...] about Savage Marketing 2018
market research
The Future of Big Data in Australia
"Big Data is one of those words that seems to be everywhere at the moment, used by everyone from Data Scientists to Branding Analysts. Yet, until now, it has remained merely a buzzword for many companies. It seems, though, that things are changing in Australia. Recent research has found that Australian companies are spending more than ever before on Big Data systems and … [Read more...] about The Future of Big Data in Australia
Big Data Survey 2017
For the third consecutive year, trade show Big Data Expo and the data consultants of GoDataDriven, together with various media partners, conduct a large-scale international survey to research how organizations leverage data. Besides insights in the trends in the field of data, technology, and the data-driven organization, Big Data Survey also researches if organizations are … [Read more...] about Big Data Survey 2017
Understanding the Human Side of Big Data
The idea of "Big Data" has generated a lot of hype, especially in recent years as the variety of data sources increases and affordable new data tools appear. While success with big data analytics is not guaranteed, the chance for discovering operational improvements from your own data still makes it attractive. It's been estimated that a large retailer can increase margins by … [Read more...] about Understanding the Human Side of Big Data
Is it Time for a Renaissance of Research?
When I talk with research leaders across the UK (and Europe), I consistently hear some common woes. The problem for research leaders today Many feel under-utilised & almost all suggest they appear to have less influence than they had in the past. With regard to the cause of this demotion, many cite the rise of executive interest in Big Data & Analytics. It seems that … [Read more...] about Is it Time for a Renaissance of Research?