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4 Big Data Analytics Advantages for the Retailers

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In an industry that is largely driven on brand power and customer sentiments, big data analytics play an immense role in pushing the frontiers in the retail industry. Irrespective of whether the business is large, medium or small and whether it is a brick-and-mortar establishment or an eCommerce venture, the value of customer data cannot be undermined. To survive in times where there are countless choices, it is essential for businesses to up their value by understanding the customer sentimen... Read more

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