A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. At a time, when the value and power of data is tremendous, marketing analytics is important for marketers, more than ever before, to overcome their challenges and benefit from big data. As a matter of fact, the global marketing … [Read more...] about Marketing analytics and why is it important?
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How to Correctly Analyze Your Data to Ensure Company Efficiency
The science of data research holds more weight over your company's effectiveness than one might generally expect. In fact, comprehensive sets of data and analytic information directly measure the performance of a business, and, therefore, future success depends heavily on a business's analytic metrics. Today, data is measured differently than it formerly had been within the … [Read more...] about How to Correctly Analyze Your Data to Ensure Company Efficiency
The Future of Social Media Data and Marketing
Here's an interesting tidbit regarding social media, big data, and marketing: the projection for 2018 was that brands would be spending 20 percent of their marketing budgets on social media. Has that prediction held out? The fact is it hasn't. The 2018 CMO survey indicates that brands are dedicating nearly 14 percent of their marketing budgets to social media. That's an … [Read more...] about The Future of Social Media Data and Marketing
How can using big data improve your marketing?
Big data ushers in a new age of insights. Marketing benefits from this especially because it is trying to achieve personal connections on a mass scale. It is impossible for a human to go through each data point in a population of millions and decipher what is most important. Tools like artificial intelligence and data mining software help marketers effectively achieve their … [Read more...] about How can using big data improve your marketing?
Confidence from Gartner Data & Analytics: IT is dead in 5 years
Last month, I had the incredible opportunity through my current employer to attend Gartner Data & Analytics summit in London, one of the top conferences around emerging trends in Data and Analytics. This year about 1600 people attended the event, expecting to get invaluable information on applying the latest data and analytics technologies to generate new revenue. Most … [Read more...] about Confidence from Gartner Data & Analytics: IT is dead in 5 years