Running an online business as a retailer is a monumental responsibility. Every single facet of your store, including your page design, branding, and content marketing, must be tailor-made to your specific vision and your target market. The most important task, however, is to make sure your business stays on the path to growth. This requires you to make data-driven decisions on … [Read more...] about What Your Data Says About Your eCommerce Business
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The Role of Big Data in Black Friday and Cyber Monday Shopping
Have you ever wondered how companies can afford to sell off their products at such low prices during the massive sales events, such as Black Friday or Cyber Monday? As you can suppose, none of their decisions is made randomly. To prepare for such events, retailers need to build a detailed pricing strategy, conduct customer segmentation and, most importantly, constantly collect … [Read more...] about The Role of Big Data in Black Friday and Cyber Monday Shopping
Amazon Moves Further Towards Robot Automation
Robots are soon to become a large part of the world's workforce. While things don't currently look like a science-fiction television show, that time may come. Right now, the manufacturing and industrial sectors have integrated robotics into their daily operations. In Amazon's warehouse, robots remain a common sight. Unfortunately, the current crop of robotic systems employed by … [Read more...] about Amazon Moves Further Towards Robot Automation
How Can Predictive Analytics Enhance Customer Base and Experience
The marketplace has changed, that much is apparent. Customer expectations have taken a U-turn and put most previous practices to rest. People no longer tolerate being generalized and expect companies to treat them on a personal level. While this is understandable reasoning from an individual's perspective, the game completely changes when looking at this from the other side. … [Read more...] about How Can Predictive Analytics Enhance Customer Base and Experience
Challenges Faced by ECommerce Businesses in Big Data Collection and Management
E-commerce is an important domain for big data mining due to its massive amount of click-stream and transactional data. Organizations collect this massive data, clean and transform it, and then analyze it to unveil business growing trends. In this article we will discuss big data mining related challenges in three sections: data collection, data cleansing, and data … [Read more...] about Challenges Faced by ECommerce Businesses in Big Data Collection and Management
