I am not a retail expert, but I can see the appeal of walking into a shop, picking up some products and walking out, without the need to stand in a queue. The success of the Amazon Go test stores in Seattle is a testament to our desire of simplifying our modern lives. But then, it makes me think ¦ If a simple life is a life in our own little bubble, whizzing from task to task … [Read more...] about Amazon Go Shows How Tech Can Enhance Human Interactions
ecommerce
6 Risks with Using Predictive Analytics for Conversion Rate Optimization
Conversion rate optimisation is very important, but it is also a very imprecise science. The biggest challenge is that customer behaviour is constantly evolving. The practices that customers responded to five years ago may not be effective today. Marketers must use the latest tools and strategies to maintain a decent ROI. Predictive analytics models are highly effective, but … [Read more...] about 6 Risks with Using Predictive Analytics for Conversion Rate Optimization
What Your Data Says About Your eCommerce Business
Running an online business as a retailer is a monumental responsibility. Every single facet of your store, including your page design, branding, and content marketing, must be tailor-made to your specific vision and your target market. The most important task, however, is to make sure your business stays on the path to growth. This requires you to make data-driven decisions on … [Read more...] about What Your Data Says About Your eCommerce Business
The Role of Big Data in Black Friday and Cyber Monday Shopping
Have you ever wondered how companies can afford to sell off their products at such low prices during the massive sales events, such as Black Friday or Cyber Monday? As you can suppose, none of their decisions is made randomly. To prepare for such events, retailers need to build a detailed pricing strategy, conduct customer segmentation and, most importantly, constantly collect … [Read more...] about The Role of Big Data in Black Friday and Cyber Monday Shopping
Amazon Moves Further Towards Robot Automation
Robots are soon to become a large part of the world's workforce. While things don't currently look like a science-fiction television show, that time may come. Right now, the manufacturing and industrial sectors have integrated robotics into their daily operations. In Amazon's warehouse, robots remain a common sight. Unfortunately, the current crop of robotic systems employed by … [Read more...] about Amazon Moves Further Towards Robot Automation