Running an e-commerce store? A small business? Big data could help you nab more sales this holiday season and get the revenue flowing in. If your small business has moved online, then youve already gained a significant edge over your competitors who are still operating only in physical locations. Spending forecasts back in October were strong: the National Retail Federation … [Read more...] about 5 Tips for Leveraging Big Data to Increase Holiday Sales
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2017: The Year of Smart Prediction for Ecommerce
Ecommerce has been on the rise over the past couple of years. Global total retail sales are expected to be around $22-trillion, 6% higher than last year. And although growth rates are becoming calmer, sales by the year 2020 is expected to reach $27-trillion. Truly, the future is still bright for ecommerce. However, what is keeping the industry from achieving even bigger heights … [Read more...] about 2017: The Year of Smart Prediction for Ecommerce
4 Ways to Improve Your eCommerce Business with Big Data
For the last couple of years, Big Data has been a buzzword in basically every industry, and seeing how much actionable data the Internet creates on a daily basis, its not hard to see why. In the last five years, the overall global population of internet users has grown by around 60% - from 2.2 billion in 2011 to 3.5 billion users at the moment according to data gathered by … [Read more...] about 4 Ways to Improve Your eCommerce Business with Big Data
Data Science 101: The Rise and Shine of Machine Learning
We are living in a digital era where Customer is the king. Many businesses have capitulated to this new realm and have started interacting with customers dynamically. Today the customers are free to navigate a merchant (eCommerce) website any way they fancy. Also, the merchant can display content and place offers dynamically based on how a given customer interacts with his … [Read more...] about Data Science 101: The Rise and Shine of Machine Learning
3 Ways Retailers Benefit From Big Data Analytics in the Cloud
You might be asking, If it works for Macys, Walmart and Kroger, will it work for me? What are my key benefits? Is it affordable? Deploying a robust retail analytics platform requires a data centre and software designed to pull information from myriad sourcessocial media, internal sales and accounting files, CRM, data from users accessing the company web properties and, one the … [Read more...] about 3 Ways Retailers Benefit From Big Data Analytics in the Cloud