Big data analytics have evolved to represent a new and path-breaking approach to practically all aspects of running a successful and profitable business. It makes complex financial data succinct, gleans actionable insights from tons of customer data, and helps marketing teams discover new and powerful channels for customer outreach. Big data has brought about a seismic shift in … [Read more...] about 5 Ways to Use Big Data to Delight and Engage Online Customers
ecommerce
Retail Evolution (Re’volution) & Technology
The retail industry, along with the financial sector, has always embraced technological advancements at their earliest and, reaped due benefits. That retail transformation is not just about technology adoption and, that technology itself continues to change -rather evolve- rapidly with each passing day, are a given. That brings us to the question: What would help retail to … [Read more...] about Retail Evolution (Re’volution) & Technology
How eCommerce Could Train AI to Understand Emotion
Recently, it came to my attention that there are still human beings behind my favourite e-commerce sites. Imagine my surprise. It stands to reason that AI could handle every aspect of e-commerce. When will it? That depends on how quickly AI advances, and it depends on one other very important factor: Will AI be able to do emotionally rich customer service jobs? Human customer … [Read more...] about How eCommerce Could Train AI to Understand Emotion
To Compete in Today’s Competitive E-Commerce Landscape, End-to-End Visibility is Key
It's official ”we are now living in the e-commerce golden age. These days, customers are eschewing malls, grocery stores, and even showrooms, for the uber-convenient option that is online shopping. In fact, e-commerce is expected to overtake in-store sales in the U.S. by 2024, and the unstoppable growth of e-commerce is often blamed for the closure of brick-and-mortar stores; a … [Read more...] about To Compete in Today’s Competitive E-Commerce Landscape, End-to-End Visibility is Key
The Future of Data-Driven E-Commerce
After looking at the e-commerce picture quite a bit, I've come to a conclusion: any attempts to simplify the situation should be treated as suspect. Yes it's true that e-commerce is disrupting retail and is a real threat to brick-and-mortar. But it's also true that plenty of people still want to go to stores. If anything, the future is omnichannel, and if anyone is going to … [Read more...] about The Future of Data-Driven E-Commerce