Contrary to popular belief, big data isnt some crystal ball to the future, and unfortunately, many organizations feel discouraged and deceived by all the hype surrounding big data. Thats disappointing because even if data isnt a guaranteed recipe for success, its incredibly useful in helping to build strategies and shape decisions. Organizations just need to temper their … [Read more...] about Embracing the Uncertainty of Big Data
Big Data means something different for every organization and every industry. What Big Data can do for your organization depends on the type of company, the amount of data that you have, the industry that you are in and a whole lot of other variables. Whenever I advise organization on their Big Data strategy, this is the main problem; there are so many different possibilities … [Read more...] about 9 Generic Big Data Use Cases to Apply in Your Organization
Big Data isnt specific to any one industry, meaning its universal in usefulness. Using Big Data analytics to learn key information about your market and consumer behavior is just as important to financial firms as it is to fast food chains. However, while broad in its application, Big Data can certainly be more valuable to some companies than others. Obviously, Big Data isnt … [Read more...] about Who’s Using Big Data in 2015? 3 Big Data Use Cases.
E-retail is without a doubt growing rapidly in the United States as well as on a global level. E-commerce sales in 2013 accounted for 5.8 percent of total sales in the US, according to the US Census Bureau. And worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% in 2014 to reach $1.500 trillion. With this tremendous growth in online shopping across … [Read more...] about What E-Retailers Need to Know About Data Analytics
At Guardian's Changing Media Summit 2014, Tesco group chief executive Philip Clarke discusses the opportunities that exist at the intersection of media, ecommerce and big data. As the second largest retailer in the world, Tesco is moving in the direction of becoming a media and technology company and the leading multi-channel retailer. The objective of Tesco is to put the … [Read more...] about Opportunities At The Intersection of Media, Ecommerce and Big Data