How comfortable are marketers in 2021 with storytelling with data? That's the big question a new data marketing study asks. 2020 has shown us the importance of data ”charts and graphs abounded, not just about the pandemic, but the large-scale changes to everyday life. But data on its own doesn't tell a comprehensive story. In fact, what many marketers have found is that … [Read more...] about Storytelling With Data: Where Do Marketers Stand in 2021?
data-driven marketing
DigiMarCon EMEA Digital Marketing, Media and Advertising Conference
DigiMarCon EMEA 2021 is your chance to ... Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry. Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level. Network with thought leaders, collaborate with your peers and … [Read more...] about DigiMarCon EMEA Digital Marketing, Media and Advertising Conference
How to Use AI to Enhance the Performance of Your Social Media Strategy
Since the introduction of artificial intelligence, marketing has witnessed new dawn of efficiency. Based on data collection and analysis, automated decisions have had a great impact on improving the speed of marketing efforts and independent customer communication. Social media platforms have come a long way from fairly straightforward concepts. Fortunately, in its progress, AI … [Read more...] about How to Use AI to Enhance the Performance of Your Social Media Strategy
Reuters Events: Strategic Marketing USA
We are amidst one of the most dramatic societal shifts of our time. The world has been forced to accelerate digitalization and humans are primed to adopt new technology. Now is the time to radically invest in innovation and create a better future with technology. Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world's most influential CMOs to set benchmarks, … [Read more...] about Reuters Events: Strategic Marketing USA
How AI Can Impact the PR and Marketing Industries
You may not realize it, but your life is impacted by artificial intelligence (AI) every day. AI has become a catch-all term for technology that can perform tasks, such as automation, analyzing data, and writing in similar ways to how a human can perform these tasks. It is AI technology that targets ads to you, and predicts what you will type when you are doing an internet … [Read more...] about How AI Can Impact the PR and Marketing Industries
