Big Data Analytics, in layperson terms, can be defined as the intricate task of untangling and examining the data accumulated from various sources (organizations, websites, etc.) in an attempt to discover patterns, trends, and correlations in the same. The insights derived can be extremely valuable for businesses as they can then make important growth decisions based on the … [Read more...] about 3 Ways to Successfully Leverage Big Data Analytics for Your Business
data-driven marketing
TECHSPO Sydney 2021 Technology Expo
Where Business, Tech and Innovation Collide in Sydney! TECHSPO Sydney 2021 is your chance to ' Experience a safe and intimate gathering with business professionals in a clean and hygienic environment. ' Check out exhibitors showcasing the next generation of advances in technology & innovation. ' Be inspired, amazed and educated on how these evolving technologies … [Read more...] about TECHSPO Sydney 2021 Technology Expo
Influencer Marketing in a Data-Driven World
Influencer marketing isn't going anywhere. The industry didn't just survive COVID-19, it thrived ”and it's bigger than ever. The valuation of influencer marketing is projected to hit $13.8 billion in 2021, a 700% increase from 2016. But explosive growth creates big problems for brands. Fortunately, there's one solution that can revolutionize your whole approach. What makes a … [Read more...] about Influencer Marketing in a Data-Driven World
Storytelling With Data: Where Do Marketers Stand in 2021?
How comfortable are marketers in 2021 with storytelling with data? That's the big question a new data marketing study asks. 2020 has shown us the importance of data ”charts and graphs abounded, not just about the pandemic, but the large-scale changes to everyday life. But data on its own doesn't tell a comprehensive story. In fact, what many marketers have found is that … [Read more...] about Storytelling With Data: Where Do Marketers Stand in 2021?
DigiMarCon EMEA Digital Marketing, Media and Advertising Conference
DigiMarCon EMEA 2021 is your chance to ... Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry. Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level. Network with thought leaders, collaborate with your peers and … [Read more...] about DigiMarCon EMEA Digital Marketing, Media and Advertising Conference