The Future of Marketing is Authentic Engagement on a Personal Level This is a call to end inauthentic, impersonal marketing. With an influx of new technology and big data, the past decade was a learning curve for the next phase of marketing one where brands are purpose-driven, campaigns are truly data-backed, and personalization makes marketing valuable. It's time to look … [Read more...] about Incite Marketing Summit West
data-driven marketing
Big Data Means Big Money: Why Businesses That Use Big Data Are More Profitable
Big data has dramatically changed the way most businesses operate. While the power of big data has been around for a while, it is only in recent years that companies across various industries have started leveraging it to its full potential. In its simplest form, big data is a collection of information from many sources. This data is usually collected in one of three … [Read more...] about Big Data Means Big Money: Why Businesses That Use Big Data Are More Profitable
How Marketers Can Use Big Data for Digital Marketing Success
Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more. For that, companies need to focus on big data. Marketing without data is like driving with your eyes closed. - Dan … [Read more...] about How Marketers Can Use Big Data for Digital Marketing Success
VIbe Marketers Fest 2019
VIBE MARKETERS FEST Smart Marketing with Technology, Innovation & Intelligence Emergence of digital technologies and platforms has brought about a paradigm shift in consumer behaviour, compelling marketers to adapt accordingly. The convergence of marketing and technology now presents limitless possibilities. The 2nd Annual Vibe Marketers Fest Middle East will deep dive … [Read more...] about VIbe Marketers Fest 2019
Disruptive Marketing Summit
Digital Marketing is evolving at a rapid rate, navigating the minefield of emerging technology and deciding on the best integrated digital marketing strategy for the optimal customer journey. The Disruptive Marketing Summit will provide insight into the current Digital Transformation journeys from experts at the most innovative companies in Europe. We will be showcasing the … [Read more...] about Disruptive Marketing Summit