We are delighted to announce the highly anticipated return of the MarTech Summit series to the vibrant city of Berlin, Germany, for the second time. This English-language event invites you to immerse yourself in an exploration of the current state & evolution of marketing technology across diverse companies, with a particular emphasis on those with a robust European … [Read more...] about The MarTech Summit Berlin
data-driven marketing
Revolutionizing Marketing: The Impact of Artificial Intelligence
In today's digital age, marketing has evolved from traditional methods into a data-driven, highly personalized, and efficient process. A significant driving force behind this transformation is Artificial Intelligence (AI). AI is changing the marketing landscape, enabling businesses to better understand their customers, create highly-targeted campaigns, and make data-driven … [Read more...] about Revolutionizing Marketing: The Impact of Artificial Intelligence
Generative AI for Marketing Summit 2024
Generative AI has ignited unprecedented levels of excitement and curiosity within the marketing and creative industries. Its potential to revolutionize marketing workflows is undeniable, and this summit aims to provide a comprehensive understanding of how Generative AI can shape the future of marketing.' ' The Generative AI for Marketing Summit 2024 is set to unite strategic … [Read more...] about Generative AI for Marketing Summit 2024
Decoding the global CMOs’ mind: A peek into their Twitter activity
The marketing world moves at the speed of light, with trends, technology, and tactics constantly evolving and shifting. 2022 was a year of many changes - economic uncertainty, wars, and pandemics affecting consumer behaviour, while 2023 appears to follow a similar trend. As a result, consumers have become more reliant on digital platforms and are now looking for high-quality … [Read more...] about Decoding the global CMOs’ mind: A peek into their Twitter activity
Online Business Models Are Rapidly Adapting to Advances in AI
AI technology is unquestionably changing the future of business. A growing number of companies are revamping their online business models to deal with new AI tools. Therefore, it should not be surprising to hear that the market for AI is expected to grow from $100 billion in 2021 to over $2 trillion in 2030. Traditional company growth techniques depended mainly on face-to-face … [Read more...] about Online Business Models Are Rapidly Adapting to Advances in AI