How to Use AI to Enhance the Performance of Your Social Media Strategy

Since the introduction of artificial intelligence, marketing has witnessed new dawn of efficiency. Based on data collection and analysis, automated decisions have had a great impact on improving the speed of marketing efforts and independent customer communication.

Social media platforms have come a long way from fairly straightforward concepts. Fortunately, in its progress, AI has found its way to digital marketing, making it considerably easier to keep track of valuable metrics. Let’s take a look at some of the noteworthy strategies that have the potential to take the strain out of your marketing efforts.

It’s all about efficient communication

One of the greatest perks of the AI universe is its development of chatbots. This software simulates a natural conversation with your potential and existing customers. Support chatbots, for instance, are built to master a single domain. Then we have skills chatbots and single turn-type bots, which do not require a lot of contextual awareness. Finally, there are assistant bots that know a little bit about a variety of topics. Not only do chatbots reduce customer service operation costs, but they also reinforce your brand’s personality. That said, it’s no wonder that more than 10 000 bots are already being used on Facebook Messenger, according to Outgrow’s chat 2020 chatbot statistics.

Use chatvertising

These bots are an integration of mobile, social, and instant messaging power, one of the main pillars of successful social media marketing. And yes, your AI chatbot will engage your customers and lead them safely through the sales funnel, but you’ll have to get them to talk to it first. Ads that feature a send message will do the trick and get your visitor to your chatbot that can seal the deal. Each company’s bot ceaselessly collects information that will later be incorporated into a unique conversation design that best suits the brand voice. Compared to email, chatbots provide a more relaxed, human approach.

Get a grip on your user data

Chatting to customers is not the only thing you can expect from your AI. Every conversation is brimming with useful data that you can now automatically store. Today, the doors leading to new data collection opportunities and customer behavior are wide open. Bots on social media profiles make up a data-rich profile enabling more personalized service and better-aimed retargeting campaigns. Proper use of training data is essential in order to build efficient machine learning models that can differentiate which new examples are relevant enough to include.

Use data to plan your content

Understanding your target audience’s content preferences is vital to your profile’s appeal. AI can track the performance of each of your social media posts. For example, it can improve your video marketing strategy, and show you how to create content that is performing best. You’ll know what your visitors engage with and what they are most likely to share. Among the most impressive features is AI image recognition where a set of algorithms is developed to analyze individual pixels. After much training, your AI is able to recognize the best ideas among millions of images and videos and organize them based on specific trends.

Get your message across multiple platforms

Facebook, Instagram, Pinterest they can all work to your advantage. Integrated with your social media platforms, AI can provide faster creation of posts at scale. It can also construct the right message for each platform in your brand’s voice and help manage your time more efficiently on different channels. Did you know that AI can write Facebook and Instagram short-form ads for you? Not only that, it can offer advice for improvement based on collected data. On Facebook, you can use AI to both serve relevant content and target users by face recognition. LinkedIn’s AI is more work-oriented, suggesting useful business connections and job offers.

The big news going around these days is Facebook’s announcement that they’ll be updating the Messenger API so that it supports messaging on Instagram. One-to-one communication is about to get a whole lot easier, bound to result in more conversions.

Analyze your competitors

What brings the most valuable insight into your competitors is their data. Instead of spending way too much time gathering the data manually, put your AI-powered tools to work. Not only will they save time, but they will also give you more accurate information. The performance of your rivals’ social media campaigns will enable you to single out effective strategies you can use to drive the best results in your corner of the market, as well as reveal which influencers are helping them increase their reach.

Go with the right influencers

This particular marketing channel is effective but only if done right. You’ll have to filter the profiles in your niche to find the one with the best engagement rates. AI can manage this task for you. Just insert the relevant keyword and take your pick. Do pay attention to fake influencers, though. They are abundant and hard to tell apart from the real ones. The main difference is that the fake ones are mostly followed by bots instead of real people. Instead of losing your money by making the wrong choice, AI can filter out the profiles with suspicious activity.

Takeaway

The technological advances are soaring, but personalization and that irreplaceable human nuance is still the key factor to a successful social media campaign. With the emphasis on social , it is understandable that potential customers expect a warm approach. Artificial intelligence brings us the best of both worlds, bridging the gap between man and machine while enabling a more efficient service.