The Customer Service Summit West (June 7-8, San Diego); brings together an unrivalled list of senior leaders from the world's biggest brands, purpose-built to guide you seamlessly into the future of customer success, social care, and multichannel customer service. Join 150+ customer leaders and 25+ expert speakers - all working in-house at globally recognizable brands - and … [Read more...] about Customer Service Summit West
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Transforming Public Sector Customer Service
Focusing on the customer experience has been the most effective way for an organisation to achieve success. It is not just about providing a service to your customers. It is about what happens before and after these service interactions that will truly transform your customers' experiences. The public sector in Australia is under increasing pressure to deliver more … [Read more...] about Transforming Public Sector Customer Service
What Innovations Will Big Data Bring Us by 2020?
As we move more businesses, communication, and entertainment online, large amounts of data are exponentially generated with each passing year. The data is so much that it's becoming tough to keep track of it, let alone analyzing or organizing it. Although the origins of big data are somewhat murky, its impacts are becoming crystal clear. More devices get connected to the … [Read more...] about What Innovations Will Big Data Bring Us by 2020?
Why Marketing Needs Quality Data before Big Data and Predictive Analytics
Recent marketing hype has been about new analytics and big data, and becoming marketing technologists. However, there are some fundamentals which must first be addressed, and a key stumbling block to effective marketing is the general poor quality of data. Data quality is non-negotiable. In a recent study, Britain's Royal Mail Data Services found that the average impact on … [Read more...] about Why Marketing Needs Quality Data before Big Data and Predictive Analytics
3 Fresh Approaches to Maximize Customer Value with Data
New customer acquisition is costly. And customers are increasingly demanding, fickle, and empowered with endless options ” new and old ” to spend their dollars. So brands are rightly focused on increasing retention and share of wallet to maximize customer value. Brands know that data holds the key to making the customer value gains they want to see. But they struggle to … [Read more...] about 3 Fresh Approaches to Maximize Customer Value with Data
