As we move more businesses, communication, and entertainment online, large amounts of data are exponentially generated with each passing year. The data is so much that it's becoming tough to keep track of it, let alone analyzing or organizing it. Although the origins of big data are somewhat murky, its impacts are becoming crystal clear. More devices get connected to the … [Read more...] about What Innovations Will Big Data Bring Us by 2020?
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Why Marketing Needs Quality Data before Big Data and Predictive Analytics
Recent marketing hype has been about new analytics and big data, and becoming marketing technologists. However, there are some fundamentals which must first be addressed, and a key stumbling block to effective marketing is the general poor quality of data. Data quality is non-negotiable. In a recent study, Britain's Royal Mail Data Services found that the average impact on … [Read more...] about Why Marketing Needs Quality Data before Big Data and Predictive Analytics
3 Fresh Approaches to Maximize Customer Value with Data
New customer acquisition is costly. And customers are increasingly demanding, fickle, and empowered with endless options ” new and old ” to spend their dollars. So brands are rightly focused on increasing retention and share of wallet to maximize customer value. Brands know that data holds the key to making the customer value gains they want to see. But they struggle to … [Read more...] about 3 Fresh Approaches to Maximize Customer Value with Data
6 Incredibly Costly Big Data Marketing Mistakes
Everybody keeps talking about how great big data is “ particularly for marketing. And, of course, it is great. It offers some fantastic opportunities, as has been shown over and over again. This is particularly true as the Internet of Things comes online, which offers an ocean of new possibilities. The thing is, if you don't handle your big data carefully, then it can do a lot … [Read more...] about 6 Incredibly Costly Big Data Marketing Mistakes
Corporate Self-Service Analytics: 4 Questions You Should Ask Yourself Before You Start
Todays customers are socially driven and more value conscious than they were ever before. Believe it or not, everyday customer interactions create a whopping 2.5 exabytes of data, which is equal to 1,000,000 terabytes, and this figure has been predicted to grow by 40 percent with every passing year. As organisations face the mounting challenges of coping with the surge in the … [Read more...] about Corporate Self-Service Analytics: 4 Questions You Should Ask Yourself Before You Start