The customer journey is incredibly complex today - thanks to rapid technological advancement. Our digitally-focused culture allows businesses to connect with their customers through more channels than ever before. But, it also makes it even more challenging to optimize and determine which methods are driving in the best results. In order to figure out which specific marketing … [Read more...] about Your Mobile Marketing Data Is Dirty – But These Mobile App Attribution Techniques Can Help
customer experience
The Humanising Digital & Self-Serve Conference
A Brand-Led, One-Day Conference & Networking Event, 3rd October 2019, Hilton London Olympia, Central London 20 Brands Speaking In Just 1 Day Don't Lose Sight Of Your Customer Needs & Experiences In A World Of Increasing Digitalisation, Automation & Self-Service. Deliver Effortless Customer Experiences & Drive Efficiencies: Balancing The Shift To Digital … [Read more...] about The Humanising Digital & Self-Serve Conference
The Importance of Balance and Intelligent Spend in the Organisation of Tomorrow
Today is the slowest business will ever run. In today's world, it is the small companies that beat the large enterprises with speed and agility, according to Valerie Blatt - Global Vice President SAP. Companies such as Spotify are forcing incumbents such as Apple to change their music business. Therefore, for the organisation of tomorrow to remain relevant, they need faster, … [Read more...] about The Importance of Balance and Intelligent Spend in the Organisation of Tomorrow
Customer Intelligence & Data Analytics Summit
This is one of its kind event where we will be discussing How banks to truly understand their customers by leveraging customer insight into something actionable while complying with increasing regulatory scrutiny and striving to meet ever-rising customer expectations. 15+ leading industry speakers and experts who are behind this new momentum will jointly present it. It gathers … [Read more...] about Customer Intelligence & Data Analytics Summit
Blurred Bot Lines and the Phenomenon of ‘Aiporia’
Are you a bot? This is a question that we've found ourselves asking more and more of late. As we increasingly interact with AI, it's becoming harder to tell the bot from the human. A by-product of these blurring bot lines is the phenomenon of aiporia'. But what is aiporia, and what does it mean for AI going forward? Blurring bot lines In recent years we've seen vast … [Read more...] about Blurred Bot Lines and the Phenomenon of ‘Aiporia’