At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) VB Insight surveyed over 3,000 marketers and looked at tools used on over 3 million websites. Even small improvements have the potential to drive higher ROI. According to the research, if your business has a 4-phase customer … [Read more...] about 3 Ways Data-Driven Marketing Improves Your ROI
marketing
Marketers: Is Big Data REALLY Worth It?
Are you ready to let data drive your marketing strategies? Heres what you need to know. Data is a must-have for marketing today. Most marketers understand this at this point in the game. Weve all heard the warnings about Big Data Use Big Data or You Will Lose to Your Competition, and Big Data this and Big Data that. But what does it really mean? Is it truly that important or … [Read more...] about Marketers: Is Big Data REALLY Worth It?
4 Tips to Whip Your Marketing Data into Shape
Did you know that 84% of marketing databases are barely functional? NetProspex analyzed hundreds of companies, thousands of files, and over 61 million records for their Annual Marketing Data Benchmark Report. The findings were an eye-opener: 64% of records did not include a phone number. Only 35% of emails were classified as functional. 88% of business records analyzed were … [Read more...] about 4 Tips to Whip Your Marketing Data into Shape
How to Improve Your Customer Service with Big Data
Any organization with a call centre or with customer-facing employees receive complaints and compliments on a daily basis. They talk to customers via the phone, email, messaging App or face-to-face and while doing that, they create massive amounts of data. Unfortunately, very few organizations actually use that data to improve their customer service. While in fact, that data … [Read more...] about How to Improve Your Customer Service with Big Data
All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to effectively … [Read more...] about All Is Not Lost: Finding Value In Marketing Attribution Data
