The first thing to sort out when considering a data strategy is what types of data … The Power of Third-Party DataRead more
marketing
The Shift from Real-Time to Right Time Marketing How to Drive Real-Time Connections with Today’s Consumers
The definition of real-time marketing is evolving. The buzz around Big Data and the age of … The Shift from Real-Time to Right Time Marketing
How to Drive Real-Time Connections with Today’s ConsumersRead more
Direct Marketing Association’s Marketing Analytics Conference
As new opportunities continue to emerge at the cross-section of Data Science and Marketing so too … Direct Marketing Association’s Marketing Analytics ConferenceRead more
How Marketers Are Leveraging Big Data For Customer-Centric Activities
Number of companies that are collecting and analyzing customer data is constantly evolving. Simultaneously, enterprise marketers … How Marketers Are Leveraging Big Data For Customer-Centric ActivitiesRead more
5 Great Benefits of Big Data in Marketing in 2016
Computation creates tones of consumer data every second. GPS tracking provides location of people who use … 5 Great Benefits of Big Data in Marketing in 2016Read more