America's Customer Festival is in its 4th year as the USA’s leading loyalty marketing and business intelligence event. It is a place where innovation and expertise is showcased, solutions are found and learning is done. Everyone wants to create amazing customer experiences, wow their customers, and create a loyal customer following. America's Customer Festival … [Read more...] about America’s Customer Festival
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12 Big Data One-to-One Marketing Myths – Infographic
Big Data has a lot of potential for true personalized one-to-one marketing. Combining different data sets to create a detailed view of your customers is a powerful tool to increase your sales and increase your conversion rates. Combining customer data with social data and mobile data, the 'Data-triangle' as I explained earlier, can provide you with valuable customer … [Read more...] about 12 Big Data One-to-One Marketing Myths – Infographic
How Big Data Centers Impact the Environment – Infographic
Big Data requires massive Big Data Centers to store all the data that we collectively generate. These Big Data Centers require a lot of electricity that has a big impact on the environment. So how do companies such as Microsoft, Amazon or Google ensure that their Big Data Centers are environmentally friendly? Using all of the energy and space that they require, it is almost … [Read more...] about How Big Data Centers Impact the Environment – Infographic
How Data Mining & Decision Support Systems Can Create A Powerful Marketing Strategy
Traditional research done by marketing departments will be changed forever with the advent of data mining. Data mining is the broad term for four different processes. The first, data management, collects the information that a company has available from their sales, records, and customer reports. Model management attempts to create conclusions from existing business strategies … [Read more...] about How Data Mining & Decision Support Systems Can Create A Powerful Marketing Strategy
How Big Data Analytics Will Affect Your Company Culture
Whether your company builds software, provides marketing services or sells life-sized posters of Fred Flintstone, big data analytics will affect your company culture. Why? Its simple: analytics offer information, and once information has been learned, it changes everything around it. Just as our Stone Age ancestors underwent incredible cultural changes with the discovery of … [Read more...] about How Big Data Analytics Will Affect Your Company Culture