Contrary to popular belief, big data isnt some crystal ball to the future, and unfortunately, many organizations feel discouraged and deceived by all the hype surrounding big data. Thats disappointing because even if data isnt a guaranteed recipe for success, its incredibly useful in helping to build strategies and shape decisions. Organizations just need to temper their … [Read more...] about Embracing the Uncertainty of Big Data
marketing
Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
As marketers, we understand that the days of Spray and Pray messaging and mass campaign blasts are well behind us. The focus is all about the customer their needs, their preferences, and their preferred channels. Relying on gut instinct to reach our customers and prospects is a thing of the past. Data-driven marketing is the new currency that will enable marketers to reach … [Read more...] about Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
Using Big Data to Target In-Market Shoppers
Using Big Data to Target In-Market Shoppers Finding and converting quality leads tops the list as one of the top goals for marketers. We all love that great feeling of finding the ideal prospect who is looking for our services or products at the moment and converting them to a sale. Of course, finding those prospects with purchase intent before they make the purchase is not a … [Read more...] about Using Big Data to Target In-Market Shoppers
The Big Data Show
Event At A Glance Two day conference with insights from leading big data innovators 50+ speakers Interactive breakout sessions dedicated to possible big data benefits for a range of key industries including the public sector, oil and gas and hospitality Detailed workshops focusing on data collection and analytical systems across internal departments such as human … [Read more...] about The Big Data Show
What Are The Average Salaries for Big Data Developers – Infographic
Big Data has emerged as one of the most promising and exciting fields in IT. In fact, many IT executives and technical recruiters agree that Big Data is among the top jobs of 2014 along with mobile, cloud and security. As the applications for Big Data grow, so too does the number of jobs in the space. A recent study found that for every 1 job-seeker in the Big Data sector … [Read more...] about What Are The Average Salaries for Big Data Developers – Infographic