Did you know that 84% of marketing databases are barely functional? NetProspex analyzed hundreds of companies, … 4 Tips to Whip Your Marketing Data into ShapeRead more
marketing
How to Improve Your Customer Service with Big Data
Any organization with a call centre or with customer-facing employees receive complaints and compliments on a … How to Improve Your Customer Service with Big DataRead more
All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into question the extensive effort … All Is Not Lost: Finding Value In Marketing Attribution DataRead more
Why Big Data and Technology Mark the End Of Sales
Just finished reading Gartner predicting that by 2020, 85% of interactions between businesses will be executed without human intervention. … Why Big Data and Technology Mark the End Of SalesRead more
Embracing the Uncertainty of Big Data
Contrary to popular belief, big data isnt some crystal ball to the future, and unfortunately, many … Embracing the Uncertainty of Big DataRead more