Here's an interesting tidbit regarding social media, big data, and marketing: the projection for 2018 was that brands would be spending 20 percent of their marketing budgets on social media. Has that prediction held out? The fact is it hasn't. The 2018 CMO survey indicates that brands are dedicating nearly 14 percent of their marketing budgets to social media. That's an … [Read more...] about The Future of Social Media Data and Marketing
market research
How can using big data improve your marketing?
Big data ushers in a new age of insights. Marketing benefits from this especially because it is trying to achieve personal connections on a mass scale. It is impossible for a human to go through each data point in a population of millions and decipher what is most important. Tools like artificial intelligence and data mining software help marketers effectively achieve their … [Read more...] about How can using big data improve your marketing?
Confidence from Gartner Data & Analytics: IT is dead in 5 years
Last month, I had the incredible opportunity through my current employer to attend Gartner Data & Analytics summit in London, one of the top conferences around emerging trends in Data and Analytics. This year about 1600 people attended the event, expecting to get invaluable information on applying the latest data and analytics technologies to generate new revenue. Most … [Read more...] about Confidence from Gartner Data & Analytics: IT is dead in 5 years
Savage Marketing 2018
The event will explore how marketing technology redefines the industry and allows marketers to create data-driven strategies. It is designed to accommodate teams SEO professionals, email marketing & social media marketers, mobile marketing managers and, of course, marketing leaders CMOs, Country and Regional Heads. 'Intelligent Marketing Redefined' is the theme of the … [Read more...] about Savage Marketing 2018
The Future of Big Data in Australia
"Big Data is one of those words that seems to be everywhere at the moment, used by everyone from Data Scientists to Branding Analysts. Yet, until now, it has remained merely a buzzword for many companies. It seems, though, that things are changing in Australia. Recent research has found that Australian companies are spending more than ever before on Big Data systems and … [Read more...] about The Future of Big Data in Australia
