When we talk about the process of competitive intelligence, we imagine organizations taking the onus of cracking data insights from different primary and secondary sources to be put to use. Primary information is still tracked with the same old methods of interviews and help from Competitive Intelligence partners. But secondary research was very different in the earlier times … [Read more...] about Need for Artificial Intelligence in Market and Competitive Intelligence Landscape for Data Interpretation
market research
Transforming Big Data to Competitive Intelligence for Achieving Competitive Advantage
Organizations strive to gain a competitive edge in their industry by several means like strongly orienting their leadership strategy, empowering their branding strategies, and importantly nurturing technology-based competitive strategy. To perform the last aspect, they have to spend their time and resources in large-scale data gathering and analytics of competitive … [Read more...] about Transforming Big Data to Competitive Intelligence for Achieving Competitive Advantage
Reuters Events: Strategic Marketing USA
We are amidst one of the most dramatic societal shifts of our time. The world has been forced to accelerate digitalization and humans are primed to adopt new technology. Now is the time to radically invest in innovation and create a better future with technology. Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world's most influential CMOs to set benchmarks, … [Read more...] about Reuters Events: Strategic Marketing USA
Marketing analytics and why is it important?
A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. At a time, when the value and power of data is tremendous, marketing analytics is important for marketers, more than ever before, to overcome their challenges and benefit from big data. As a matter of fact, the global marketing … [Read more...] about Marketing analytics and why is it important?
How to Correctly Analyze Your Data to Ensure Company Efficiency
The science of data research holds more weight over your company's effectiveness than one might generally expect. In fact, comprehensive sets of data and analytic information directly measure the performance of a business, and, therefore, future success depends heavily on a business's analytic metrics. Today, data is measured differently than it formerly had been within the … [Read more...] about How to Correctly Analyze Your Data to Ensure Company Efficiency
