We are amidst one of the most dramatic societal shifts of our time. The world has been forced to accelerate digitalization and humans are primed to adopt new technology. Now is the time to radically invest in innovation and create a better future with technology.’
Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing’
one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.’
Four industry shaping key discussions:’
- CMO Strategy & Trends: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation.
- Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences.
- Agile Content & Creative: Cut through the noise with impactful interactions that inspire and create a lasting connection. Use this shared global experience to connect on an emotional level, telling stories that are hyper relevant, but grounded in brand.
- Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social and influencers are at their most impactful. Video, influencers and the formula for social success.
Headlining speakers, include:’
‘ Penny Baldwin, CMO, Qualcomm’
‘ Paul Chibe, CEO, US, Ferrero’
‘ Evan Jones , CMO Fender’
‘ Rachael Ferdinando, CMO, Frito-Lay’
‘ Brad Hiranaga, Chief Brand Officer, General Mills’
‘ Ira Rubenstein, CDMO, PBS’
‘ Martha Boudreau, CCMO, AARP’
‘ Laura Gentile, SVP, Marketing, ESPN’
Brands have a profound impact on society and culture. The movements we champion, the people we promote, and the campaigns we launch’
all influence the perceptions of humans around the world. Consumers recognize our influential power and have become more interested in the values we stand for than the products themselves. So, how can you follow their lead, move beyond marketing, and create real communities passionate about your brand purpose?’
Register now to join 5000+ marketing leaders and ensure your brand remains hyper-relevant.