Everybody keeps talking about how great big data is “ particularly for marketing. And, of course, it is great. It offers some fantastic opportunities, as has been shown over and over again. This is particularly true as the Internet of Things comes online, which offers an ocean of new possibilities. The thing is, if you don't handle your big data carefully, then it can do a lot … [Read more...] about 6 Incredibly Costly Big Data Marketing Mistakes
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Corporate Self-Service Analytics: 4 Questions You Should Ask Yourself Before You Start
Todays customers are socially driven and more value conscious than they were ever before. Believe it or not, everyday customer interactions create a whopping 2.5 exabytes of data, which is equal to 1,000,000 terabytes, and this figure has been predicted to grow by 40 percent with every passing year. As organisations face the mounting challenges of coping with the surge in the … [Read more...] about Corporate Self-Service Analytics: 4 Questions You Should Ask Yourself Before You Start
Insurance IoT Asia Summit 2017
The Internet of Things (IoT) offers truly disruptive and transformative potential to the insurance industry. IoT will reach US $1.3 trillion in spending by 2019 with Asia Pacific expected to be the biggest market and insurance sector being 1 of the main sectors for growth. Asia Pacific big spending on IoT is driven by countries continuing technology investment needs, consumers … [Read more...] about Insurance IoT Asia Summit 2017
Why You Should Replace a Single Customer View With a Data Based Model
Businesses that work on an omnichannel marketing strategy rely on what is called a Single Customer View to monitor customer behavior patterns. Essentially, a Single Customer View (or SCV for short) refers to an aggregated view of a customer that ties in their visits from multiple channels and avoids duplication or dilution of customer data. For instance, SCV ensures that a … [Read more...] about Why You Should Replace a Single Customer View With a Data Based Model
10th Annual Customer Experience Week 2017 – Australia’s #1 CX Event
Celebrating its 10th year, Customer Experience Week will be bigger and better than ever with 150+ senior CX leaders, 70+ organisations, 50+ speakers, thrilling masterclasses, site tour immersions, awards ceremony and more. CX Week, held 23-26 May 2017 in Cockle Bay Wharf Sydney, Australia, will bring together Chief Customer Officers and Heads of CX, Analytics, Insights, … [Read more...] about 10th Annual Customer Experience Week 2017 – Australia’s #1 CX Event
