Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site? All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when … [Read more...] about How a Digital Transformation Can Improve Customer Experience with Big Data
customer experience
How Big Data Startups are allowing Companies to Experiment
Often people ask me, Why should a large company trust startups with their data and pay them for it? and I usually retort Why not? The way I see it, the entire start-up ecosystem allows companies to experiment with their data at a much lower cost. Let me elaborate. Before the entire big data wave hit us, most companies didnt know how much data they could capture and retain and … [Read more...] about How Big Data Startups are allowing Companies to Experiment
How Big Data Can Upgrade the Customer Experience
Booking a hotel has become really easy in the past years. There are multiple booking engines that make it very simple to book the right hotel for your stay. Great customer experience is vital for these booking websites, as the competitor is quite often just one click away. Therefore, Hotels.com is using Big Data to create the best customer experience to ensure that visitors … [Read more...] about How Big Data Can Upgrade the Customer Experience
3 Powerful Ways Big Data Will Impact Direct Marketing
Its no exaggeration to say that big data has revolutionised the way in which marketers can and do business. And whats more it has proven itself to be one of the most influential multi-tasking tools within a modern marketer's arsenal. It can solve problems, improve the consumer experience, boost profit margins, cut down costs and can even provide insight into the smallest of … [Read more...] about 3 Powerful Ways Big Data Will Impact Direct Marketing
How to Retain Your Existing Customers with the Right Data
Customer acquisition strategies get huge attention after all, new customers are the lifeblood of any business. However, you have probably heard the stats before - Â it costs six to seven times more for an organization to acquire a new customer than to keep an existing one. So while you should never lose focus on acquiring new customers, dont forget about the ones you currently … [Read more...] about How to Retain Your Existing Customers with the Right Data
