Its no exaggeration to say that big data has revolutionised the way in which marketers can and do business. And whats more it has proven itself to be one of the most influential multi-tasking tools within a modern marketer's arsenal. It can solve problems, improve the consumer experience, boost profit margins, cut down costs and can even provide insight into the smallest of … [Read more...] about 3 Powerful Ways Big Data Will Impact Direct Marketing
customer experience
How to Retain Your Existing Customers with the Right Data
Customer acquisition strategies get huge attention after all, new customers are the lifeblood of any business. However, you have probably heard the stats before - it costs six to seven times more for an organization to acquire a new customer than to keep an existing one. So while you should never lose focus on acquiring new customers, dont forget about the ones you currently … [Read more...] about How to Retain Your Existing Customers with the Right Data
Brasil’s Customer Festival
Brasil's Customer Festival is a two day interactive conference that unites all aspects of the customer journey. Brasil's Customer Festival started out as a loyalty-focused event back in 2011 when it was still called Loyalty World Brasil. Since then, we have evolved along with the industry to cover the entire customer journey, incorporating 6 new areas all about the … [Read more...] about Brasil’s Customer Festival
America’s Customer Festival 2015
Our Story America's Customer Festival started out as a loyalty-focused event back in 2011 in Las Vegas, NV. Since then, we have evolved along with the industry to cover the entire customer journey - with a special focus on loyalty strategies, CRM solutions, data analytics tools, payment technologies, engagement, and experience. The American market has always set the … [Read more...] about America’s Customer Festival 2015
How to Improve Customer Experience by Quantifying Multichannel Issues?
Every online professional knows that the usability of a website is a key factor in terms of the amount of sales it generates. Customer experience is the number one guideline when it comes to improving and optimising a website. If your data shows a drop in the amount of sales, there are several tools you can use to replay visits on your website. However, you should take some … [Read more...] about How to Improve Customer Experience by Quantifying Multichannel Issues?