Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition. Econsultancy and … [Read more...] about Data Quality and Integration Key to the Customer Experience
customer experience
How a Digital Transformation Can Improve Customer Experience with Big Data
Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site? All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when … [Read more...] about How a Digital Transformation Can Improve Customer Experience with Big Data
Direct Marketing Association’s Marketing Analytics Conference
As new opportunities continue to emerge at the cross-section of Data Science and Marketing so too do new hurdles for innovative companies to overcome. The innumerable data sources, analytics tools, and responsive technologies available offer the promise of deeper customer insights, seamless automation, and ideally bottom line results year over year. As yet, however, integrating … [Read more...] about Direct Marketing Association’s Marketing Analytics Conference
How a Digital Transformation Can Improve Customer Experience with Big Data
Do you know what your customers want when they visit your website? And do you know what makes them bounce away to visit another site instead of choosing products or services and continuing to checkout on your site? All too often, business owners and executives accept customer behaviour on their websites as something natural and unavoidable. This is particularly unfortunate when … [Read more...] about How a Digital Transformation Can Improve Customer Experience with Big Data
How Big Data Startups are allowing Companies to Experiment
Often people ask me, Why should a large company trust startups with their data and pay them for it? and I usually retort Why not? The way I see it, the entire start-up ecosystem allows companies to experiment with their data at a much lower cost. Let me elaborate. Before the entire big data wave hit us, most companies didnt know how much data they could capture and retain and … [Read more...] about How Big Data Startups are allowing Companies to Experiment