Strategy, Innovation and Product Development in the Age of the Customer As organisations take on the age of the customer, the Chief Customer Officer role will be one of immense strategic importance - a connect the dots role that will strive to align innovation, product development and customer experience initiatives. Our research estimates that over the next 5-10 years'every … [Read more...] about Chief Customer Officer Melbourne 2017
customer experience
5 Ways How Businesses and Consumers can both Reap Rewards of Big Data
A companys data is commonly considered one of their most important assets, provided it is managed effectively. If data is mismanaged, it will either grow into a business liability, or at the very least, a company will not perform as well as it could have if its information was: Captured and input properly, with effective spelling and consistent formatting Classified and … [Read more...] about 5 Ways How Businesses and Consumers can both Reap Rewards of Big Data
How to Use Lead Scoring Models to Plan Your Communication Strategy
As lead generation methods become increasingly sophisticated, its no longer enough for sales teams to generate a lead and pass it on to the marketing department. Sales agents need to be clearer about lead scoring models. Marketers need to analyze and qualify leads based on the lead score and align their strategy depending on the stage of the customer journey where the lead is … [Read more...] about How to Use Lead Scoring Models to Plan Your Communication Strategy
Data-Driven Strategies to Optimize Customer Experiences and Increase Conversions
Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies. Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging they will be most apt to … [Read more...] about Data-Driven Strategies to Optimize Customer Experiences and Increase Conversions
2nd Big Data & CEM World Show 2016
The digital universe carries its indistinguishable existence into the physical world, which has been growing its size and visibility of data. This phenomenon enables and unleashes a new wave of business opportunities for people around the world. With the exponential global growth in digital data, companies are expected to adapt with the mounting competitive pressure to meet the … [Read more...] about 2nd Big Data & CEM World Show 2016