Retailers are under tremendous pressure because of channel proliferation, fickle consumers, increasing price sensitivity and lack of brand loyalty. In order to attract new customers and retain existing ones, retailers must understand customer tastes, trends, buying patterns and tune merchandise assortments accordingly. Here are a few reasons why building a 'Customer Centric … [Read more...] about Sort it Out. The Need for Customer Centric Merchandising Assortments
customer centricity
10th Annual Customer Experience Week 2017 – Australia’s #1 CX Event
Celebrating its 10th year, Customer Experience Week will be bigger and better than ever with 150+ senior CX leaders, 70+ organisations, 50+ speakers, thrilling masterclasses, site tour immersions, awards ceremony and more. CX Week, held 23-26 May 2017 in Cockle Bay Wharf Sydney, Australia, will bring together Chief Customer Officers and Heads of CX, Analytics, Insights, … [Read more...] about 10th Annual Customer Experience Week 2017 – Australia’s #1 CX Event
Inside Industry 4.0: What’s Driving The Fourth Industrial Revolution?
Industry 4.0 is much more than just another buzz word. The term Industry 4.0 refers to the fourth industrial revolution and is comprised of growing trends in automation, the internet of things, big data and cloud computing technologies. Just like steam power, electricity and digital automation of the past, cyber physical systems will create the factory of the future; the smart … [Read more...] about Inside Industry 4.0: What’s Driving The Fourth Industrial Revolution?
Chief Customer Officer Melbourne 2017
Strategy, Innovation and Product Development in the Age of the Customer As organisations take on the age of the customer, the Chief Customer Officer role will be one of immense strategic importance - a connect the dots role that will strive to align innovation, product development and customer experience initiatives. Our research estimates that over the next 5-10 years'every … [Read more...] about Chief Customer Officer Melbourne 2017
How to Achieve a Single Customer View in Ecommerce
What is a Single view of the customer? Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record. Driving force behind single view of customer within an organization was usually operational. Marketing was merchandise driven and strictly followed quarterly planned marketing calendars and hence was content … [Read more...] about How to Achieve a Single Customer View in Ecommerce
