The digital era is not just upon us, it's here and it's getting new upgrades on a regular basis. To keep up with it ” and continue coming up with new tactics to keep the highly demanding customers happy ” you have to stay up to date with the latest tech innovations. This means adopting them before your competitors do and ensuring that they are working in your and your … [Read more...] about 4 AI-Based Customer Support Use Cases
customer centricity
How To Do Customer Segmentation Data Analysis Effectively In 2021
When evaluated thoroughly and carefully with the optimal technology, customer data can help you transform the way buyers interact with your business. However, know that an enhanced segmentation strategy is only as good as the system you use to organize your data sets and analyze the results. Extensive analysis of each customer segment results in detailed insights about your … [Read more...] about How To Do Customer Segmentation Data Analysis Effectively In 2021
4 Ways AI Integration in CRM Will Transform B2C Relationships
Many marketing professionals think about CRM automations regarding business advantages ” higher ROAS, improved efficiency, and faster growth. But what about the customer's perspective? Do AI-powered CRM platforms have an impact on the way customers interact with brands? Yes. And I have proof. Today, I'll share 4 of the major changes that pairing AI with CRM is bringing … [Read more...] about 4 Ways AI Integration in CRM Will Transform B2C Relationships
How Nonprofits Can Leverage Journey Mapping to Solve Their Challenges
Running a non-profit organization can be a truly rewarding experience. However, there are a lot of challenges that can hinder your growth, decrease your impact, or shut down the organization altogether. Some of such challenges take place in the environment such as changing regulations, tax reforms, and increasing competition for both donors and volunteers, while others happen … [Read more...] about How Nonprofits Can Leverage Journey Mapping to Solve Their Challenges
Customer Satisfaction is dead. Say Hello! to a new best practice
Customer Success is just another buzzword, but does it really matter? Buzzwords come and go. However,a quick peek into their journey helps assess which are likely to stay. Consider this global comparison of various Customer-related terms, in the past 1.5 decades (source: Google Trends). This is a simple analysis of using Google Trend's Interest over time' feature. The … [Read more...] about Customer Satisfaction is dead. Say Hello! to a new best practice
