What is a Single view of the customer? Till some time back, a single view of … How to Achieve a Single Customer View in EcommerceRead more
customer centricity
Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing Spend
Most marketers are using some type of personalization in their marketing strategies. At this point, we … Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing SpendRead more
A Layman’s Guide to Understanding the World of Big Data
In God we trust; all others must bring data” – W. Edwards Deming Machine Learning an … A Layman’s Guide to Understanding the World of Big DataRead more
Smartcon 2016
After 3 sucessful events in Dubai and Istanbul, Smartcon 2016 is back again this year, taking … Smartcon 2016Read more
Why a Single Customer View is Essential for Modern Marketing
The traditional customer journey has changed. With ever increasing innovations in technology, consumers now have access … Why a Single Customer View is Essential for Modern MarketingRead more