There are more than two billion video game players in the world, and Electronic Arts, who has 275 million active users, generates approximately 50 terabytes of data each day. The gaming industry does $ 20 billion in annual revenue in America alone of which 2 billion in sub-category social games. In the USA, the gaming industry is bigger than the movie industry (with an annual … [Read more...] about The Gaming Industry Turns To Big Data To Improve The Gaming Experience
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How Will Big Data Impact Advertising Video
French advertising company Publicis and American advertising company Omnicom have decided to merge in order to gain economies of scale and to be able to compete with digital based advertising companies such as Google. Online advertising is bigger then ever and big data applications shift the role of the traditional advertising to highly targeted online and mobile advertising. … [Read more...] about How Will Big Data Impact Advertising Video
A Paradigm Shift Awaits The Media And Entertainment Industry
The media and entertainment industry is awaiting a paradigm shift in the coming years. For many years, this industry was about sending information/entertainment to readers / viewers / users at a moment they thought appropriate (think the TV channels). The broadcasting planning was made based on historical analyses and what the Chief Editor deemed best for the audience. With big … [Read more...] about A Paradigm Shift Awaits The Media And Entertainment Industry
Starbucks, The World Largest Coffee Shop, Grinds A Lot Of Data
The world largest coffee shop has a loyalty program, My Starbuck Rewards, consisting of 6 million registered customers. With 25% of all transactions made by these customers, a massive amount of data is collected on an annual basis. Taking into account that Starbucks offers 87.000 possible drinking combinations across the globe, has almost 21.000 stores in 62 countries, has … [Read more...] about Starbucks, The World Largest Coffee Shop, Grinds A Lot Of Data
In The World of Big Data, Nothing Is For Free
Big data is everywhere and more and more products are getting sensors and collect data. Thanks to the quantified-self movement, there are so many (free) apps that collect a lot of information of users. However, in the world of Big Data nothing is for free. Free products or services that are offered to users are paid for with data and it is unclear who owns that data from then … [Read more...] about In The World of Big Data, Nothing Is For Free
