Do you ever feel like certain companies are following you around the internet? It's easy to think they know your every thought, but in this particular case, there is a reasonable explanation for why you see them everywhere. That doesn't mean companies don't have so much of your info it would blow your mind. Big data is going to change the way companies operate. In most cases, … [Read more...] about 5 Ways Big Data In The Marketing World Will Affect Consumers
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How Big data & AI are Improving Internet Marketing
Big data is touching our lives in numerous ways. By the year 2020, nearly 1.7 trillion megabytes of new information will be generated every second. The big data revolution is playing a tremendous role in the future of online marketing as well. Here are some ways big data is a boon for the Internet marketing profession. More Granular Approach to Optimization Whether companies … [Read more...] about How Big data & AI are Improving Internet Marketing
How New Technologies Are Challenging the Ad Industry Status Quo
They say that advertising isn't exact science and most of the times you need to be patient and hope for the best. This is obviously something that advertising companies would like their clients to believe indefinitely. Until recently, it was difficult to quantify results and a trial and error process was regarded as acceptable in most cases. Once again, technology came to the … [Read more...] about How New Technologies Are Challenging the Ad Industry Status Quo
How Mixed Reality Will Transform Advertising
Imagine yourself meeting your friend far away from your place at a coffee shop by projecting your digital self and your friend interacting with you, sipping coffee and a virtual kitten thats indistinguishable from a real one playing on the table. Exciting, isnt it? Well, thats what Mixed Reality has in store for you. Before diving deep, lets first understand how its different … [Read more...] about How Mixed Reality Will Transform Advertising
How Industrial Markets Lose Out on the Connected Culture
New technologies have made it exponentially easier in recent years to stay connected, whether it's to family and friends through Facebook or your favorite celebrities via Instagram or Twitter. Living in a connected culture also means being connected with brands, for better or worse. All of the devices you're connected to, including your computer, tablet and smartphone, have the … [Read more...] about How Industrial Markets Lose Out on the Connected Culture
