The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party. First-party is the foundation of your marketing strategy. This is the internal data that is collected about your customers from customer-facing systems, such as websites, email, … [Read more...] about The Power of Third-Party Data
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How To Make Data Pay You!
When I say pay, I am talking about over $3 billion this year alone. This is expected to hit nearly $50 billion by 2018*. Where is all this money coming from? There are four main uses of data to gain a benefit: advertising, marketing, product development and data management itself yes, money is even made from managing the information! With the growing number of data entry points … [Read more...] about How To Make Data Pay You!
The Gaming Industry Turns To Big Data To Improve The Gaming Experience
There are more than two billion video game players in the world, and Electronic Arts, who has 275 million active users, generates approximately 50 terabytes of data each day. The gaming industry does $ 20 billion in annual revenue in America alone of which 2 billion in sub-category social games. In the USA, the gaming industry is bigger than the movie industry (with an annual … [Read more...] about The Gaming Industry Turns To Big Data To Improve The Gaming Experience
How Will Big Data Impact Advertising Video
French advertising company Publicis and American advertising company Omnicom have decided to merge in order to gain economies of scale and to be able to compete with digital based advertising companies such as Google. Online advertising is bigger then ever and big data applications shift the role of the traditional advertising to highly targeted online and mobile advertising. … [Read more...] about How Will Big Data Impact Advertising Video
A Paradigm Shift Awaits The Media And Entertainment Industry
The media and entertainment industry is awaiting a paradigm shift in the coming years. For many years, this industry was about sending information/entertainment to readers / viewers / users at a moment they thought appropriate (think the TV channels). The broadcasting planning was made based on historical analyses and what the Chief Editor deemed best for the audience. With big … [Read more...] about A Paradigm Shift Awaits The Media And Entertainment Industry
