What is Deep Learning? Deep Learning is the next revolution in artificial intelligence. Deep learning owes its rising popularity to its vast applications across an increasing number of fields. From healthcare to finance, automation to e-commerce, the RE'WORK Deep Learning in Retail & Advertising'Summit, taking place in London (1-2 June) will showcase the deep learning … [Read more...] about Deep Learning in Retail & Advertising Summit
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6 Incredibly Costly Big Data Marketing Mistakes
Everybody keeps talking about how great big data is “ particularly for marketing. And, of course, it is great. It offers some fantastic opportunities, as has been shown over and over again. This is particularly true as the Internet of Things comes online, which offers an ocean of new possibilities. The thing is, if you don't handle your big data carefully, then it can do a lot … [Read more...] about 6 Incredibly Costly Big Data Marketing Mistakes
5 Ways Big Data In The Marketing World Will Affect Consumers
Do you ever feel like certain companies are following you around the internet? It's easy to think they know your every thought, but in this particular case, there is a reasonable explanation for why you see them everywhere. That doesn't mean companies don't have so much of your info it would blow your mind. Big data is going to change the way companies operate. In most cases, … [Read more...] about 5 Ways Big Data In The Marketing World Will Affect Consumers
How Big data & AI are Improving Internet Marketing
Big data is touching our lives in numerous ways. By the year 2020, nearly 1.7 trillion megabytes of new information will be generated every second. The big data revolution is playing a tremendous role in the future of online marketing as well. Here are some ways big data is a boon for the Internet marketing profession. More Granular Approach to Optimization Whether companies … [Read more...] about How Big data & AI are Improving Internet Marketing
How New Technologies Are Challenging the Ad Industry Status Quo
They say that advertising isn't exact science and most of the times you need to be patient and hope for the best. This is obviously something that advertising companies would like their clients to believe indefinitely. Until recently, it was difficult to quantify results and a trial and error process was regarded as acceptable in most cases. Once again, technology came to the … [Read more...] about How New Technologies Are Challenging the Ad Industry Status Quo