The world largest coffee shop has a loyalty program, My Starbuck Rewards, consisting of 6 million registered customers. With 25% of all transactions made by these customers, a massive amount of data is collected on an annual basis. Taking into account that Starbucks offers 87.000 possible drinking combinations across the globe, has almost 21.000 stores in 62 countries, has … [Read more...] about Starbucks, The World Largest Coffee Shop, Grinds A Lot Of Data
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In The World of Big Data, Nothing Is For Free
Big data is everywhere and more and more products are getting sensors and collect data. Thanks to the quantified-self movement, there are so many (free) apps that collect a lot of information of users. However, in the world of Big Data nothing is for free. Free products or services that are offered to users are paid for with data and it is unclear who owns that data from then … [Read more...] about In The World of Big Data, Nothing Is For Free
Rocket Fuel Uses Artificial Intelligence To Improve Advertising
Company Rocket Fuel Address 350 Marine Parkway Marina Park Center Redwood City, CA 94065, USA Founders George John, Richard Frankel & Abhinav Gupta Founded March 2008 Funding $ 76.6 million Employees 375 Website www.RocketFuel.com Rating 8 bits  Launched in 2008, Rocket Fuel uses artificial intelligence to improve advertising for companies. They are the … [Read more...] about Rocket Fuel Uses Artificial Intelligence To Improve Advertising
