Have you embraced AI for social media marketing yet? Industry experts believe that the impact of AI on marketing will be exceptional, revolutionizing the digital marketing space. A McKinsey report says that half of their respondents had already adopted AI in 2019 in at least one of their business functions.     … [Read more...] about AI in Social Media Marketing: 6 Best Applications
Social Media Analytics
Influencer Marketing in a Data-Driven World
Influencer marketing isn't going anywhere. The industry didn't just survive COVID-19, it thrived ”and it's bigger than ever. The valuation of influencer marketing is projected to hit $13.8 billion in 2021, a 700% increase from 2016. But explosive growth creates big problems for brands. Fortunately, there's one solution that can revolutionize your whole approach. What makes a … [Read more...] about Influencer Marketing in a Data-Driven World
How to Use AI to Enhance the Performance of Your Social Media Strategy
Since the introduction of artificial intelligence, marketing has witnessed new dawn of efficiency. Based on data collection and analysis, automated decisions have had a great impact on improving the speed of marketing efforts and independent customer communication. Social media platforms have come a long way from fairly straightforward concepts. Fortunately, in its progress, AI … [Read more...] about How to Use AI to Enhance the Performance of Your Social Media Strategy
Digital Marketing Trends: How COVID19 Shifted The Marketing Graphs
Introduction Ever since COVID-19 has hit the countries, several businesses have witnessed a downfall. With so many shops and stores shutting down, saving the businesses from the economic crisis seems daunting, isn't it? With 31.6M cases worldwide (currently), this pandemic has made us shift from our usual lifestyles. Every day we hear about a new prediction on COVID-19, but the … [Read more...] about Digital Marketing Trends: How COVID19 Shifted The Marketing Graphs
How to Use AI to Improve Your Social Media Campaigns
Social media is not just a means for family and friends to stay connected and share their pictures anymore. It has evolved to become one of the most powerful online marketing platforms for brands and marketers. Almost all brands now have a social media account on at least one platform. Social media marketing is no longer an option, it is the norm. But, not everyone is … [Read more...] about How to Use AI to Improve Your Social Media Campaigns
