The recent TikTok ban in various countries has sparked widespread debate, leading many to wonder whether this marks the beginning of a new era in social media regulation. As governments increasingly scrutinize the impact of social media platforms, especially those linked to foreign entities, the landscape of digital governance is rapidly evolving. National Security Concerns and … [Read more...] about Is the TikTok Ban the Beginning of a New Era in Social Media Regulation?
Social Media Analytics
Five Social AI Tools to Maximize Business Returns
According to a recent report, 86% of marketers said that social media marketing increased business exposure. 76% of marketers believed it increased traffic, while 55% said it helped increase sales. Clearly, social media marketing is a must-have in any business's marketing arsenal. And, social AI tools can play a crucial role in enhancing your social media strategies. From … [Read more...] about Five Social AI Tools to Maximize Business Returns
AI in Social Media Marketing: 6 Best Applications
Have you embraced AI for social media marketing yet? Industry experts believe that the impact of AI on marketing will be exceptional, revolutionizing the digital marketing space. A McKinsey report says that half of their respondents had already adopted AI in 2019 in at least one of their business functions.                       … [Read more...] about AI in Social Media Marketing: 6 Best Applications
Influencer Marketing in a Data-Driven World
Influencer marketing isn't going anywhere. The industry didn't just survive COVID-19, it thrived ”and it's bigger than ever. The valuation of influencer marketing is projected to hit $13.8 billion in 2021, a 700% increase from 2016. But explosive growth creates big problems for brands. Fortunately, there's one solution that can revolutionize your whole approach. What makes a … [Read more...] about Influencer Marketing in a Data-Driven World
How to Use AI to Enhance the Performance of Your Social Media Strategy
Since the introduction of artificial intelligence, marketing has witnessed new dawn of efficiency. Based on data collection and analysis, automated decisions have had a great impact on improving the speed of marketing efforts and independent customer communication. Social media platforms have come a long way from fairly straightforward concepts. Fortunately, in its progress, AI … [Read more...] about How to Use AI to Enhance the Performance of Your Social Media Strategy
