Have you embraced AI for social media marketing yet?
Industry experts believe that the impact of AI on marketing will be exceptional, revolutionizing the digital marketing space. A McKinsey report says that half of their respondents had already adopted AI in 2019 in at least one of their business functions.Â
                                                           Image Source - McKinsey
The same can be said about the value of AI in social media marketing too. Integration of AI tools can leverage big data and machine learning to maximize your business’ social media performance, save valuable time and money and drive profitability.
In this post, I will be discussing some valuable ways to incorporate AI in social media to boost your engagement and ROI.
7 Ways AI Can Boost Your Social Media Marketing ROI
AI is here to stay and dominate the digital marketing strategy world, social media included. We can already see the significant impact that marketing automation tools are having on the industry.
Businesses that jump on the artificial intelligence bandwagon the earliest and adopt it into their social media strategy will emerge as path-breakers and trendsetters.
Take a look at some of the most effective ways to incorporate AI into your social media marketing and reap great results.
1. Improve Customer Intelligence
Effective marketing is fundamentally about understanding your audience and what they are looking for. AI tools are designed to analyze user behavior to help you comprehensively understand your customer profiles.
Where businesses traditionally used to spend plenty of resources and time extracting customer behavioral patterns, AI in social media today can do it quickly and accurately. AI learns from the way your customers respond to your social media posts, surveys and campaigns. Apart from this, it also helps to get employees on board through automation and helps in productivity with time-saving.
Based on the gathered data, artificial intelligence will predict customer preferences and purchase patterns. What can marketers do with this data? Quite a lot. You can leverage the data to retarget your ads, identify the products of customers’ preference and even guide them to make a purchase. It also, predicts the market trends that help you Airbnb investment, future strategy formulation, and strategic goals decisions, etc.
2. Data-driven Content Creation
Content is at the heart of any social media campaign. Valuable insights can be obtained when you employ AI for content creation. From curating content and new post ideas to researching trends, artificial intelligence tools can be truly beneficial. Hey, some AI social media tools can even write and publish posts for you.
AI can efficiently and quickly sift through the plethora of data on social media to provide specific data related to the performance of posts, engagement, visual content trends, social mentions, and much more. It helps to understand how your visual content
like videos, flyer designs, infographics, charts increase your post engagements.
Also, it helps in dashboard storytelling with great visualization. These real-time insights will help you to understand user preferences and create content that resonates better with your audiences.
3. Competitor Analysis
Analyzing your competitors’ activities is one of the fundamental tips for social media marketing. This can be a tiring and time-consuming job for marketers. Instead, when AI tools are utilized for this task, they not only fetch results in quick time, but the data collected is comprehensive.
In other words, AI can help social media marketers channelize their precious time towards strategizing. Take for example the top Instagram tools for competitor analysis and the valuable information they can fetch for you.
Based on the kind of posts, visuals, campaigns that are working for your competitors, you can design market social media strategies that help you stay ahead of the competition. For example, It helps to understand trending updates in various sectors such as coworking trends, employee hiring and retaining trends and work from home trends. AI-based and non-AI-based work management tools help employers to understand insights in a more clear way.
AI-based SEO tools can help you analyze your competitors’ backlinks and as per you can build your backlinking strategy for natural backlinks and better search ranking for your targetted keywords.
4. Sentiment Analysis/Social Listening
Social media management is an enormous space, and you can’t possibly track every time users mention your brand. For this very purpose, there are specific AI tools designed for social listening.Â
They not only help track your mentions but also run an extensive search based on specific keywords and hashtags. One look at the data derived, and you will be able to analyze your brand’s reputation on each social platform. Also, you can track your online live shopping insights on different social platforms and use them to make your next marketing strategy.
Sentiment analysis is a trending technique used by many social media marketers to assess whether the data derived from social learning is positive or negative. Marketers leverage the best graph maker tools to create graphical presentations to understand the insight in a more clear way. Such an invaluable understanding acts as the base for your social media campaigns in the future.
5. Finding the Right Influencers
Influencer marketing has developed into an essential part of a social media marketing strategy.
Need evidence?
Influencer Marketing Hub found out that more than 80% of the businesses that invest in influencer marketing are ready to spend between $10 to $100K.
Image Source – Influencer Marketing Hub
But how do you find the most suitable influencers for your business? That’s where AI comes to the aid of marketers.
Consider using AI tools to track the potential influencers in your niche and collect real-time social media metrics about them like the number of followers, frequency of posting, rate of engagement, and so on. If we talk about a particular social media channel, such as Instagram, you could leverage Instagram insights to find these metrics related to your influencers.
AI’s data-driven analysis will help negate the effort to manually search, filter, and select the influencers best suited for your business. If you plan to leverage influencer marketing, try to keep up with top trends in the space. It helps to cut the cost of influencer marketing and helps to get better results at a minimum cost.
This way, employing AI in social media can help you connect with the right influencers and achieve better ROI. Additionally, AI-powered LinkedIn automation tools help you generate good leads for your campaigns.
6. Better Customer Experiences With Chatbots
We have seen a sharp rise in business messaging in the past few years. Facebook Business estimates that more than 20 billion messages are exchanged every month by people and businesses on Messenger alone. With such extensive use of messages, it is an uphill task for businesses to reply to all their fans’ queries.
Chatbots have emerged as one of the most preferred alternatives in this scenario. These bots can not only respond to your audience 24×7 but also enhance customer experience. In a cost-effective manner, you can employ chatbots to reply to a long list of common queries to direct potential customers through the sales channel.
Pro Tip: AI-powered software helps to automate your lead generation campaign. Most businesses are using lead generation tools. Lead Forensics alternatives are the best example that helps you generate good business leads.
In Conclusion
The era of basing your marketing strategy on guesswork is gone. The emergence of AI and machine learning has now given marketers access to unprecedented real-time and accurate data.
The application of AI in social media ranges from helping to create more intelligent campaigns to building a positive reputation and leading customers to purchase the products they love. The possibilities are endless, and we have only scratched the surface.
Do you have any questions regarding this post? Feel free to raise them in the comments section. I’ll be happy to answer them.
