A persons digital behavior can now be tracked better than ever before. From the websites and social media platforms they visit to the mediums they use to access that information, cutting-edge software has been developed to provide companies with virtually endless data about the consumers of today. But while this data may seem like a gold mine, numbers are just one piece of the … [Read more...] about Why Your Business Should Be Using Qualitative Research
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How to Solve Genomics’ Big Data Management Problem
Today, medical and technological advancements are made more rapidly than ever before. Often the two go hand in hand, as seen in surgical robots and nanotechnology to name a couple. Even research and experiments on things that were previously theoretical or purely misunderstood are now opened up through the advancements in technology. In the case of genomics, uncountable hours … [Read more...] about How to Solve Genomics’ Big Data Management Problem
Does a Budget Increase Lead to Successful Data Projects?
Back in 2015, organizations expressed high expectations in regards to the use of data. Over two-thirds of organizations said they saw huge opportunities with data, nearly 70% expected a budget increase for 2016. Vision and management support were the large themes, operationally the challenges were building up teams and developing central data warehouses. Organizations pointed … [Read more...] about Does a Budget Increase Lead to Successful Data Projects?
How Data Analytics Can Empower B2B Sales in Pharma
This article is sponsored by CloudMoyo - Partner of choice for solutions at the intersection of Cloud & Analytics. Earlier, pharmaceutical companies would invest in expensive, broad-scale product promotion via lengthy doctor visits. A recent survey suggests that 87% intend to increase their use of analytics to target spending and drive improved ROI. Some of that money is … [Read more...] about How Data Analytics Can Empower B2B Sales in Pharma
Is it Time for a Renaissance of Research?
When I talk with research leaders across the UK (and Europe), I consistently hear some common woes. The problem for research leaders today Many feel under-utilised & almost all suggest they appear to have less influence than they had in the past. With regard to the cause of this demotion, many cite the rise of executive interest in Big Data & Analytics. It seems that … [Read more...] about Is it Time for a Renaissance of Research?
