Different businesses continue to use the term Customer Insight to mean different things. Even in our poll of over 100 customer insight leaders, only half of you considered data management or database marketing to be part of Customer Insight. The majority also had only research reporting into them, not analytics. Does that ring true with your role? Here's a definition of … [Read more...] about How to Discover the Full Breadth of Customer Insight
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Big Data: By How Many People Are We Separated On This Planet?
"Everybody on this planet is separated by only six other people. Six degrees of separation. Between us and everybody else on this planet." Have you heard about this quote before? This isn't hot news as it is an old quote going back to 1929. However, Facebook released a new data science research study this week that shows that we are only separated by 3.57 degrees! In the data … [Read more...] about Big Data: By How Many People Are We Separated On This Planet?
Why You Should Keep Your Analytics Simple
A research paper by renowned consultancy Aberdeen Group reveals that [data] complexity is often best answered with simplicity. Several new surveys conducted by the group reveal some interesting findings with regard to the costs and benefits of using an integrated tool for data preparation, querying and visualization, as opposed to the assembly line approach of dividing these … [Read more...] about Why You Should Keep Your Analytics Simple
Big Data Survey 2015: 4 Core Insights for More Success With Data
Big Data Survey 2015 is the first national research about the use of Big Data within Dutch organizations and aims at providing an insight in the current role of Big Data, level of adoption, intentions and potential pitfalls. The survey is an initiative of trade show Big Data Expo and the data engineers and data scientists of GoDataDriven. This article shares four core insights … [Read more...] about Big Data Survey 2015: 4 Core Insights for More Success With Data
Why E-Learning Should Welcome Big Data Solutions
E-learning has become a near standard in todays technological and educational landscapes. With courses available on anything from carpentry to algorithm design, people are turning to the internet to self-educate on topics that they would otherwise not have access to. As the population of e-learners grows, so does the opportunity to utilize the power of Big Data and improve … [Read more...] about Why E-Learning Should Welcome Big Data Solutions