I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in todays big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic … [Read more...] about All-Channel Marketing Is NOT Omni-Channel Marketing
personalization
5 Mega Trends Driving the Chief Analytics Officer Role
By now, the impact of a Chief Data Officer has been quantified. Forrester estimates that organizations with CDOs are 60% more likely to report higher business agility from Big Data initiatives than those without. However, the Chief Analytics Officer role is still in its nascency, relatively untested next to its older cousin the CDO. Yet, there is significant promise in a role … [Read more...] about 5 Mega Trends Driving the Chief Analytics Officer Role
4 Ways Big Data can Help Get the Most from Customer Surveys
For the majority of companies, customer surveys continue to be the primary source of customer feedback. Regardless of growth in other feedback sources such as word of mouth, social media and email customer surveys are still top of the game. Typically a customer survey will contain a number of structured questions asking the customer to rate their experience satisfaction … [Read more...] about 4 Ways Big Data can Help Get the Most from Customer Surveys
3 Ways Data-Driven Marketing Improves Your ROI
At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) VB Insight surveyed over 3,000 marketers and looked at tools used on over 3 million websites. Even small improvements have the potential to drive higher ROI. According to the research, if your business has a 4-phase customer … [Read more...] about 3 Ways Data-Driven Marketing Improves Your ROI
How Big Data is Providing Personalized Learning Experiences
Succeeding in the modern economy requires managers to understand the way employee behaviors, workplace policies, impact productivity and team dynamics. Big data comes in handy and it can also help employees in various ways, including growth within the organizations and in their current positions. Below are ways big data provides personalized learning experiences. Fostering … [Read more...] about How Big Data is Providing Personalized Learning Experiences
