Technology today has fundamentally transformed how we live, work, play and care for each other, creating … The Five Most Valued Attributes in an Entrepreneur’s Tool BeltRead more
personalization
All-Channel Marketing Is NOT Omni-Channel Marketing
I was on a panel for the news media community at the Teradata Partners conference a … All-Channel Marketing Is NOT Omni-Channel MarketingRead more
5 Mega Trends Driving the Chief Analytics Officer Role
By now, the impact of a Chief Data Officer has been quantified. Forrester estimates that organizations with … 5 Mega Trends Driving the Chief Analytics Officer RoleRead more
4 Ways Big Data can Help Get the Most from Customer Surveys
For the majority of companies, customer surveys continue to be the primary source of customer feedback. … 4 Ways Big Data can Help Get the Most from Customer SurveysRead more
3 Ways Data-Driven Marketing Improves Your ROI
At the heart of good marketing is data. And when data drives your marketing, the average … 3 Ways Data-Driven Marketing Improves Your ROIRead more