Smarter Segmentation. Faster Results. Zero Fluff. When your message hits the right audience, it's like switching your readers on - they start engaging, taking action, and showing an overall interest in your brand. But when the targeting is lacking, it's a completely different story. The audience tunes out, thinking, "This isn't for me," and your effort falls flat. Why … [Read more...] about Cracking the Code of Smarter Audience Segmentation
personalization
How AI Will Change Personalized Mobile Experiences
When Gartner Research Vice President Annette Zimmermann wrote in 2018 that "By 2022, your personal device will know more about your emotional state than your own family," it might have seemed far-fetched. Today, however, her words ring true and we have even gone way past that point. With artificial intelligence (AI) blazing across multiple industries at breakneck speed, … [Read more...] about How AI Will Change Personalized Mobile Experiences
Personalization Vs. Hyper-Personalization: Benefits, Limitations and Potential
The advent of digital technologies and the rise of e-commerce have drastically changed the way customers interact with businesses. With no dearth of options for products and services at their fingertips, customers have come to expect a level of personalization and convenience that was once unimaginable. This voracious appetite for immediate gratification has pushed marketers to … [Read more...] about Personalization Vs. Hyper-Personalization: Benefits, Limitations and Potential
Personalized Learning Using AI
An AI-based training platform optimizes knowledge acquisition, cuts training costs (boosts your ROI), and makes it a point of competitive differentiation for your business. Let's see where to start to apply AI personalized learning in your business. Example of AI-based Personalization in Corporate Learning The importance of effective workforce training is becoming critical. To … [Read more...] about Personalized Learning Using AI
The Growing Trend of Truly Smart Technology for Your Home
Smart home tech is reaching new heights. Not long ago, devices like smart thermostats and AI assistants were a niche technology. But they've become a fixture in homes across the world. As this trend continues to climb, these devices are becoming smarter than ever. Experts predict there will be 482.8 million smart homes by 2025. Home IoT devices aren't just increasing in number, … [Read more...] about The Growing Trend of Truly Smart Technology for Your Home
