Microgaming was the first online gambling website, launched in 1994. Since its introduction, the gambling industry has come a long way towards full digitalization. Today, when online gambling has become insanely popular, casinos need to acquire advanced big data tools in order to accurately determine the odds and personalize their games for different types of players. Most … [Read more...] about 5 Ways Big Data is Changing the Gambling Industry
personalization
4 Tips for Harnessing Key Trends In Big Data in Retail
Marketers everywhere continue to struggle when it comes to getting their hands around Big Data, and this is also true of individuals within the retail sector. Despite the fact that information is bombarding them at all times, it proves challenging to harness the power of that material and keep things contained in times of threat. It is important to realize that in the absence … [Read more...] about 4 Tips for Harnessing Key Trends In Big Data in Retail
How to Personalize the Retail Experience with Data
Leading retailers have made great strides in becoming omnichannel, multichannel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting todays shopper. However, being present across a myriad of channels is no longer enough to entice consumers who … [Read more...] about How to Personalize the Retail Experience with Data
How Data Bonds Sales and Marketing
So far in 2016, weve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: hyper-personalised marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal attention is shown to increase engagement, inspire customer loyalty and deliver a … [Read more...] about How Data Bonds Sales and Marketing
The Five Most Valued Attributes in an Entrepreneur’s Tool Belt
Technology today has fundamentally transformed how we live, work, play and care for each other, creating a new community of digital citizens living in an always-on, connected world. Everyone and everything in the Information Generation is perpetually generating data and contributing to a vast and growing information ecosystem of immense economic value. Thomas Edison, one of the … [Read more...] about The Five Most Valued Attributes in an Entrepreneur’s Tool Belt
