The Customer Service Summit West (June 7-8, San Diego); brings together an unrivalled list of senior leaders from the world's biggest brands, purpose-built to guide you seamlessly into the future of customer success, social care, and multichannel customer service. Join 150+ customer leaders and 25+ expert speakers - all working in-house at globally recognizable brands - and … [Read more...] about Customer Service Summit West
personalization
What AI Has In Store for SEO
A popular conception of AI is the robot that looks, acts, and talks like a human. Invariably, it seems like this robot might be capable of developing emotions or overthrowing its master because, well, the robot is always learning and becoming smarter. We don't know what it's capable of (see the plot of 2004 movie I, Robot). How close is this conception to the truth? We live in … [Read more...] about What AI Has In Store for SEO
How Machine Learning Boosts Personalization in Travel
She opens the browser, puts the cursor in the search bar, types cheap flights from Boston to London, and up pops the first ten links from Google's results page. After some surfing, she lands on Skyscanner filtering the flights by date and cost and selects the cheapest deal from Norwegian Airlines. As Skyscanner aggregates the offers from providers, she again bulk opens multiple … [Read more...] about How Machine Learning Boosts Personalization in Travel
From Art to Science: How Big Data & Analytics Have Transformed Marketing
It's no secret that marketing has undergone a major transformation since the advent of the Internet. Now that the majority of consumers own a smartphone, Big Data makes it possible for marketers to engage consumers across a variety of touchpoints and influence every stage throughout the buyer's journey. Big Data has, essentially, driven the transformation of marketing from what … [Read more...] about From Art to Science: How Big Data & Analytics Have Transformed Marketing
Top 3 Big Data Marketing Trends in 2017
The use of big data by businesses in a wide range of industries has led to incredible benefits, including the ability of a company to enhance and refine its marketing strategy. Through big data, companies are also able to keep better tabs on what the competition is doing from a marketing standpoint, recruit top talent to join their organization, reduce various operational … [Read more...] about Top 3 Big Data Marketing Trends in 2017
